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Storyboard: In conversation with BrandZ, Kantar and Facebook India

Updated : September 19, 2020 07:08 PM IST

Kantar and BrandZ has released their Top 75 Most Valuable Indian Brands 2020.

Storyboard's Ankita Saxena spoke with Preeti Reddy, chief executive officer, South Asia, insights division, Kantar and David Roth, chief executive officer – The Store WPP, EMEA & Asia & chairman of BrandZ about the key insights from the report, which sectors performed well and in trying times like these, what has led to their growth.

Facebook-owned Instagram has recently launched Reels tab in India. It is a new tab in the navigation bar, which has replaced Explore tab. Reels is no longer a unit in Explore, in fact, it only shows Reels and has an immersive auto playing video.

Storyboard caught up with Manish Chopra, director and head - partnerships at Facebook India to find out about what will the new tab mean for creators and brands both and what has been the response to reels in India so far.
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