Dove, in its latest ad campaign, showcases the hard-hitting, real stories of beauty-based judgement and rejection faced by women during the matchmaking process, and the impact this has on their self-esteem.
#StopTheBeautyTest, a film born out of conversations with women from across the country, captures some raw situations where women are judged during the matchmaking process for not being beautiful enough.
Supporting the campaign objective, Dove has also partnered with the leading matrimonial platforms, based on the shared belief that the matchmaking process should be free of beauty biases. Dove and Shaadi.com have come together to encourage users on the platform to look beyond body type, complexion, scars on face or hair type and length, to see new sizes and shades of beautiful.
To know more about the campaign, Storyboard’s Shibani Gharat spoke to Priya Nair, Executive Director of Hindustan Unilever and VP – Beauty and Personal Care South Asia.Watch the video for more.