By all accounts, 2020 is a year that one doesn’t want to live again. A global pandemic that affected the economy hence impacting the advertising marketing place. Digital space saw growth but mediums such as cinema and print were badly impacted.
With 2020 finally coming to an end, many people across the world will breathe a sigh of relief. However, is worst actually over?
How Indian advertising fared during this festive season and the holiday period and what is going to be the outlook for 2021?
What are the learnings from the past year that should be carried forward?
Storyboard spoke to Ashish Bhasin, CEO APAC and Chairman of Dentsu Aegis Network and Navin Khemka, CEO, South Asia, MediaCom, about their expectations from the year 2021.
On Noticeboard, Storyboard’s Ankita Saxena spoke with Nipun Marya, Head – Brand Strategy, Vivo Mobile India, to find out why is Vivo asking consumers to ‘Switch Off’ in 2021.
Watch the video for more...