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Storyboard: How Bisleri’s new campaign strengthens consumer trust

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By Shibani Gharat  Apr 24, 2021 4:33:27 PM IST (Published)

Bisleri has launched a new 360-degree campaign ‘SamajhdaarBisleriPeteHain’ to reinforce consumer trust and raise awareness about the difference between original Bisleri and counterfeit alternatives available in the market.

Bisleri has launched a new 360-degree campaign ‘SamajhdaarBisleriPeteHain’ to reinforce consumer trust and raise awareness about the difference between original Bisleri and counterfeit alternatives available in the market.

CNBC-TV18’s Shibani Gharat caught up with Bisleri’s CEO Angelo George and spoke about the campaign and also the impact of COVID-19 on the brand.
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