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Storyboard: Here's how chocolate brand Snickers plans to leverage World Cup opportunity

Updated : June 01, 2019 06:05 PM IST

Chocolate brand Snickers recently played a prank on its consumers and it was based on brand’s global philosophy, "You are not you when you’re hungry."

For this campaign, Snickers has tied-up with cricketer Mahendra Singh Dhoni, where the former Indian captain telling his followers on how he wants to give up cricket to pursue his childhood dream of becoming a painter. Just as the fans got worried, Dhoni revealed how this was his hungry decision.

In this episode, Storyboard spoke with Yogesh Tewari from Mars Wrigley Confectionaries to find what this prank was all about.
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