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Storyboard: Here's how brands are using Twitter to engage consumers

Updated : November 16, 2019 06:58 PM IST

In this episode of Storyboard, CNBC-TV18 spoke to Rishabh Sharma, head of Twitter Next, Twitter India and Katrina Stirton Dodd, head of Trends Contagious to discuss how social media has shifted brand strategy and how are brands using Twitter to create work that consumers want to share and elevate into the culture.

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