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Storyboard: Here's how advertising agency creating brands with purpose

Updated : June 22, 2019 06:07 PM IST

Mega consultancies such as Accenture and Deloitte are going more aggressively for client businesses at Cannes Lion in 2019 than the last four years. They are pitching aggressively with their creative and marketing services that they are offering to the clients.

Also, the presence of technology companies has been felt more than ever this year at Promenade de la Croisette. Global sensations like Tiktok have also been present at Cannes.

CNBC-TV18 spoke to Rohit Ohri, Group chairman and CEO of FCB India to understand how traditional agencies keep itself relevant in such a dynamic environment.
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