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Storyboard: Here's how Adidas is urging everyone to ‘Run for the Oceans’

Updated : June 20, 2019 12:58 PM IST

A few days ago, Adidas unveiled the second chapter of its ‘Run for the Oceans’ initiative.

Since 2015, Adidas has been collaborating with ‘Parley for the Oceans’ to help end marine plastic pollution and raise awareness for the cause. In 2018, Adidas created a global movement with ‘Run for the Oceans’, uniting nearly one million runners from around the world and raising $1 million for long-term partner ‘Parley for the Oceans’.

The partnership saw 5 million pair of shoes created using recycled ocean plastic in 2018 alone. In 2019, Adidas is upping the pace of change. For every kilometre completed by a runner between June 8 and 16, Adidas will contribute $1 to Parley Ocean School programs, with every dollar going towards the next phase of the partnership with the development and launch of Parley youth activist platform. Find out more about this interesting initiative.
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