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Storyboard: Here's all you need to know about data creativity

Almost six months after taking over as the chief executive officer of Mindshare South Asia, Parthasarathy MA speaks to Storyboard’s Ankita Saxena about data creativity and how important it is for media agencies to first define the purpose of the content before using it.
Parthasarathy also spoke about the role adaptive marketing plays in targeting the right consumer at the right time and right platform, in this fragmented media landscape.