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Storyboard: Here's a look at WhatsApp's first ever global campaign 'It's Between You'

Updated : July 18, 2020 07:37 PM IST

WhatsApp recently launched its campaign It’s Between You in India. The campaign talks about people in India communicating via WhatsApp. This is also WhatsApp’s first ever global campaign.

To talk more about the campaign and also about how Indians use WhatsApp, CNBC-TV18’s Shibani Gharat caught up with Avinash Pant, director, marketing at Facebook India. Pant also spoke about how they are dealing with the issue of spread of misinformation and fake news forward in times of COVID-19.
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