Storyboard has a few very interesting campaigns lined up on this week's Noticeboard.
Whatever Dubai does, Dubai does it big. Just a few days ago, we saw Hollywood stars Gwyneth Paltrow, Kate Hudson and Zoe Saldana set out on unique adventures in the city, portraying style and glamour in the swish Dubai surroundings. The first set of current promotions though started with Shah Rukh Khan earlier in the year while the over-arching #BeMyGuest campaign was first launched in December 2016. Take a look at their latest one.
OYO Hotels & Homes has rolled out its new campaign - 'OYO, Raho Mast'. The campaign is rooted in the idea that OYO eliminates the price disparity that we have come to expect from the interference of touts and ensures that safe secure and comfortable hospitality options that are available to everyone, everywhere at the tap of a button.