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Storyboard: From Publicis Groupe’s action plan to story behind Deepika Padukone's Levi's ad

Updated : March 06, 2021 12:06 PM IST

As a run-up to Women’s Day this week, Storyboard caught up with a prominent women leader from the advertising industry and discussed the industry's outlook this year.

Firstly, Shibani Gharat spoke to Anupriya Acharya, CEO, Publicis Groupe, South Asia and discussed the group's action plan and AdEx outlook for 2021.

Also, we will take a look at Levi's new ad campaign featuring actor Deepika Padukone, which went viral within a day of its launch. The campaign along with Padukone features a band of women who break stereotypes while following their passions. Sanjeev Mohanty, Managing Director- South Asia & MENA at Levi’s gives details about the rationale of the campaign.

Moreover, Sanjay Trisal, Country Manager of AppsFlyer India details the key highlights of the State of App Marketing in India 2021 report.

Lastly, take a look at the exclusive preview of “The Churiya”, a film by the Senco Group that demonstrates the power of women in our society in the sphere of work and service.

Watch the video for more.
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