• SENSEX
    NIFTY 50
VIDEOS
Storyboard

Storyboard: Forevermark campaign addresses apprehensions about purchasing diamonds

Updated : October 19, 2019 07:01 PM IST

Forevermark, the diamond brand from the De Beers Group, has launched its latest consumer campaign to help all prospective buyers allay their doubts, fears and questions that arise when buying diamonds. The campaign reaffirms the trust the brand, Forevermark inspires.

CNBC-TV18’s Ankita Saxena speaks to Toranj Mehta, marketing director, Forevermark about this new campaign.

Also in this week's Noticeboard, global sport brand PUMA has launched a new campaign 'PROPAH LADY' featuring Mary Kom, Dutee Chand, Sara Ali Khan and Anjali Lama.

The campaign counters the conventional idea of what makes women proper and redefines it. It celebrates the shift from women being told what to do, to them actually writing their own rules.
primo org
Have you signed up for Primo, our daily newsletter?
It has all the stories and data on the market, business, economy and tech that you need to know.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more
Live TV