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Storyboard: Find out what it takes to create a pitch for creative agencies

Updated : July 27, 2019 01:11 PM IST

Creative agencies are often called to pitch for the business by brands and marketers. But of late there have been conversations going round on the sheer number of pitches happening and volume of agencies invited by clients to pitch.

So is every pitch worth your time, how does one decide whether to pitch for a business or not, what is the kind of effort that goes behind every pitch, and how does one say no to certain businesses, to answer these all Storyboard's Shibani Gharat spoke to two advertisement creatives, Santosh Padhi, chief creative officer and co-founder of Taproot Dentsu, Prateek Bharadwaj, chief creative officer at Lowe Lintas and Abhijit Awasthi co-founder of Sidways.
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