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Storyboard: Festive season predictions 2019

Updated : August 15, 2019 06:40 PM IST

After an eventful year with Indian Premier League (IPL), World Cup and elections, it is the beginning of the festive season. Generally, advertisers are aggressive towards the second half of the year and the advertisement market witnesses heavy spend as almost all the brands are excited about the festive season.

Storyboard’s Shibani Gharat caught up with Yatin Balyan of Omnicon MediaGroup; Vanita Keswani of Madison Media Sigma and Sujata Dwibedy of Dentsu Ageis Network and spoke to them about how will this festive season be this year.
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