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videos | IST

Storyboard: Brands wary of placing advertisements on digital platforms, says GroupM

Storyboard’s Ankita Saxena caught up with GroupM’s, global executive vice president of brand safety John Montgomery and spoke to him about brands safety and advertisement frauds.

In this episode, Storyboard’s Ankita Saxena caught up with GroupM’s, global executive vice president of brand safety John Montgomery and spoke to him about brands safety, advertisement frauds and programmatic buying amongst other things.
Montgomery said brands wary of placing advertisements on digital platforms.