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Storyboard: Barbara Cador of Kantar on 5 key success factors for brands

Updated : August 08, 2020 10:06:46 IST

Data and consulting company Kantar has recently launched its CX+ Retail Report 2020. Barbara Cador, Global Head of CX+, Kantar, discusses with CNBC-TV18 the findings of the report, how certain brands have managed to outshine the others, the future of traditional retail, and the 5 key CX success factors for brands.

Also, take a look at TVS Motor Company’s new marketing campaign ‘Hum Banayein Jo Aapka Dil Chahe’. The campaign highlights the company’s customer-centric innovation by showcasing the dual-platform Fi technology.
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