Nike India recently launched its 'Make The World Listen' campaign in Mumbai, which was all about unlocking the power of sport for women in India.
The brand hosted an interactive event for women and encouraged them to break barriers of judgment by expressing themselves with confidence through sports. The motto of the campaign was to acknowledge that sports bra is not just an important piece of apparel for women, but it is also a symbol of strength and defiance of judgement and barriers.
They indeed made a statement with hundreds of women participating in the event at Jio Garden, sporting sports bra and their attitude.
Storyboard’s Shibani Gharat caught up with Nike India's Marketing Head Keerthana Ramakrishnan on the day of the event to understand how this movement was initiated.