In recent years, we have seen how urban parents are rewriting the rules to give their children gender-neutral upbringing. Brands have taken note of the change.
In their communication, brands are speaking about breaking the gender roles and stereotypes from a very young age. What has been the impact of this kind of advertising on children and how is it shaping their perspective?
Well, ahead of the November 14, the Children's Day Storyboard catch up with these 'young brand and advertising enthusiasts' to find out why it is important for brands to show gender equality at a young age.