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    Storyboard: A look at media and advertising outlook for 2021

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    Storyboard: A look at media and advertising outlook for 2021

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    Shashi Sinha, CEO of IPG Mediabrands India, feels that 2020 was a tough year. However, he is hopeful that 2021 will give media and advertising industry some respite.

    Shashi Sinha, CEO of IPG Mediabrands India, feels that 2020 was a tough year. However, he is hopeful that 2021 will give media and advertising industry some respite.
    To discuss more about the media and advertising outlook for 2021 and understand the future of television ratings in India, Storyboard spoke to Shashi Sinha. He also spoke on whether BARC could recover from the recent controversy around manipulation of data.
    Also on the show, watch Sanjesh Thakur, Partner at Deloitte India talk about the consumption trends in 2021.
    Watch video for more.
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