In this year-end special episode, Storyboard brings in some of the best conversations that we have had in the year gone by. First up we have our conversation with Sir Martin Sorrel. London-headquartered WPP is the world's largest communications group. Till April 2018, at the group's helm was Sir Martin Sorrell who helped build the agency into a global force and turned Wire and Plastic Products plc into WPP. Earlier this year, after he was accused of personal misconduct, Sorrell quit WPP. But, the 73 year old Sorrell didn't stop there. Sorrell then went on to set up S4.
Moving on to another old hand at WPP, sometime back, Ogilvy's Chief Executive, Worldwide, John Seifert announced that his agency would be undergoing a 'restructure' which he dubbed as the agency's "next chapter." A 39-year veteran of this agency, John was visiting India a couple of months back and we spoke to him about the new structure for Ogilvy and what Sir Martin Sorrell's exit from WPP meant for Ogilvy. He also spoke to us about what will the future look like for this agency and how are they keeping David Ogilvy's vision alive.
Up next we have our conversation with none other than Ranveer Singh. He does light up the screen with his solid performance film after film, along with that he has also become the apple of the eye for many brands. There is barely any category of products left that Ranveer has not endorsed.
Cricketers like film stars are a hot property for brand endorsements, however it is their game on the field that creates that brand value, says Former Indian Cricket team captain Sourav Ganguly in an interview to Storyboard's Ankita Saxena.