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videos | IST

PureCircle the stevia producer to focus on India; tempts to indulge in sweets without calories

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The Malaysian head quartered company is the world’s largest producer and innovator of Stevia – a plant based zero-calorie sweetener.

With the Diwali festival upon us, PureCircle the largest producer of stevia is making consumers indulge in sweets without feeling guilty because even the conscious weight watchers find themselves on a slippery slope during Diwali as sugary treats and drinks weaken their resolve.
However, PureCircle is one company that allows you to indulge in sweets without the calories. The Malaysian head quartered company is the world’s largest producer and innovator of Stevia – a plant based zero-calorie sweetener.
The company owns 75 percent market share of the stevia market and is now disrupting India’s food and beverage sector and aims to become a household staple in a country that is termed as a diabetic capital of the world.