Gone are the days when brands would look for movie stars and models to endorse their products. Today is the age of the influencers. YouTubers and Instagrammers, popularly known as social media influencers are gaining popularity with the audience and brands alike.
However, is influencer marketing a trend, a passing fad or is it here to stay and become a part of mainstream marketing? CNBC-TV18's Ankita Saxena finds out the answers from India's two most loved and popular social media influencers Gaurav Gera and Ssumier Pasricha.