ITC’s health and hygiene brand Savlon recently introduced Braille Enabled Packs for their antiseptic liquid on World Sight Day. ITC is calling this new packaging their commitment towards an inclusive society. These braille enabled packs have been designed in a way to make the product easily available to those who are visually impaired.
How much time did ITC take to roll out this new packaging, how is the brand spreading awareness about it and what is the larger impact that they expect out of it? All these questions are answered by Sameer Satpathy, chief executive, personal care products business, ITC Ltd and Piyush Pandey, executive chairman and CD, Ogilvy and Mather, India and South Asia.