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Here’s why young celebrities are increasingly becoming the first choice for brand endorsements

Updated : January 12, 2019 03:41 PM IST

Young celebrities are increasingly becoming the first choice for brand endorsements, a trend underscored by the 2nd edition of the Duff & Phelps celebrity brand valuation report. With several millennial celebrities climbing up the brand valuation ranks in 2018, it is evident that establishing a youth connect is critical for brands to succeed.

Storyboard's Farah Bookwala Vhora deep dives into the report to find which celebrities are ruling the endorsement roost and the dominant trends in celebrity endorsements.
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