Fiji tourism has launched its new campaign ‘BulaHapiness’ with brand ambassador Ileana D'cruz. CNBC-TV18’s Storyboard team speaks with Ileana on the sidelines of the campaign launch and about her Fijian adventures. Illeana also talks about her brand endorsements, social media engagement and much more.
Johnson & Johnson:
Global pharma giant Johnson & Johnson has revamped its iconic baby care range under its new 'Choose Gentle' campaign after sales of its 124-year-old brand declined 20 percent to USD 1.9 billion last year.
The new products is designed to attract millennial moms who are looking for natural products for their babies, J&J has cut the number of ingredients in the new Johnson's Baby line by half, eliminated dyes and sulfates and replaced several ingredients with natural alternatives. The new refreshed packaging also comes with several ergonomic benefits, such as pump bottles that are easier to use while holding a baby.