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Here's what Marc Pritchard of P&G thinks about brands and their social responsibility

Updated : February 23, 2019 03:17 PM IST

In a world where many global brands are taking up social causes to tell their brand stories, Procter & Gamble's global chief brand officer, Marc Pritchard in an exclusive conversation with CNBC-TV18 spoke about how brands can be a force for good.

He also spoke about the recent Gillette commercial that generated a lot of heat for calling on men to counter toxic masculinity and explains how P&G dealt with the backlash.
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