0

0

0

0

0

0

0

0

0

videos | IST

Here’s what makes Essence different from other GroupM agencies

Mini

Adam Gerber, Global President of Media at Essence spoke about what his agency is doing differently as compared to any other GroupM agencies.

While video might have taken a giant leap over the past few years, but the way in which different consumers watch video on different platforms is much different. So how is an agency like Essence helping clients navigate through this complexity?
In an exclusive interview to CNBC-TV18, Adam Gerber, Global President of Media at Essence spoke about what his agency is doing differently as compared to any other GroupM agencies.