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Here's more on ‘Share The Load’ movement by Ariel

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Here's more on ‘Share The Load’ movement by Ariel

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The intention of the campaign was to have a mass movement where we become comfortable with the idea of raising sons who are equipped to share all kind of work, starting with laundry, Sonali Dhawan said.

The third leg of 'Share The Load' campaign was launched by Procter & Gamble's fabric care brand Ariel.

CNBC-TV18 spoke to Sonali Dhawan, chief marketing officer - Fabric Care, P&G and Josy Paul, chairman, BBDO, an Ad company, on the gender equality movement being carried out through the campaign.
The intention of the campaign was to have a mass movement where we become comfortable with the idea of raising sons who are equipped to share all kind of work, starting with laundry, Dhawan said.
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