Lux Industries recently announced the launch of a new innovative product for Indian masses and it is scented vests. These scented vests are designed to help people stay fresh even after a long commute or a day at work.
On the sidelines of this new product launch, Storyboard's Ankita Saxena caught up with Lux Cozi's brand ambassador and actor Varun Dhawan and asked him about his strategy behind choosing brands.
"I get into the aesthetic of the brands and what we can do new," he said.
“For me as a brand ambassador, I really want the brand to work, I really want people to feel proud that I am associated with the brand and that the brand is associated with me,” said Dhawan.