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Here’s how Hershey India plans to build dominance in the competitive premium chocolate market

Updated : December 22, 2018 02:34:44 IST

Hershey India has released its first ever India TVC for its iconic dome shaped chocolates, Hershey Kisses, which was launched in India sometime back.

Storyboard's Farah Bookwala Vhora caught up with Hershey India's MD, Herjit Bhalla to discuss the company's brand and marketing strategy and plans to build dominance in the competitive premium chocolate market.
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