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Here's how data driven marketing is changing the industry dynamics

Updated : April 27, 2019 03:18 PM IST

Storyboard’s Shibani Gharat caught up with Atrayee Chakraborty, vice president - integrated media planning, India at Essence and Oindrila Roy, head of the strategy, India at Essence and spoke to them about how data-driven marketing is changing the industry dynamics today.

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