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Here’s a look at the trucking industry’s chhota hathi & its marketing journey

Updated : November 10, 2018 03:03 PM IST

Since its launch, for the past 13 years much has been written about the Indian commercial vehicles most disruptive product Tata Ace.

In an exclusive interview to CNBC-TV18, UT Ramprasad, Head-Marketing Communications (CVBU) at Tata Motors spoke about Tata Ace’s marketing journey and how the trucking industry’s ‘chhota hathi’ was born. He also discussed the brand campaigns that supported Ace over the years and how the boom in e-commerce is putting the Ace in the fastlane.
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