In this week’s episode of Facebook's Zero Friction Future—a CXO series, Shibani Gharat uncovers interesting insights on reducing consumer friction in the e-commerce industry. Watch Nitin Chopra (Industry Head, E-commerce and Retail, Facebook India), Vikas Gupta (CMO, Flipkart), Harish Narayana (CMO, Myntra Jabong) and Srivats (VP-Marketing, Swiggy) share their experiences and potential solutions.
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