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Facebook and filmmaker Kiran Rao partner for the Thumbstoppers initiative

Updated : June 27, 2019 01:58 PM IST

Facebook recently announced an exciting partnership with filmmaker Kiran Rao who has partnered with them for the Thumbstoppers initiative. Kiran created two thought-provoking films about poignant issues that are poised to transform storytelling in mobile advertising.

CNBC-TV18 anchor Shibani Gharat had a conversation with Kiran and Sunita G.R., Head of Marketing at Facebook India, about what went behind creating short stories that move hearts and why the creative community must embrace storytelling for a mobile-first world.

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