While watching your favourite show on the television, listening to radio, reading a newspaper or simply navigating through social media platforms, we occasionally get interrupted by ads from different brands. Some of the ads leave us compelled to go grab that product, while some others make us wonder whether the tall claims made by brands are in fact true or false. Interestingly, advertising they say is a mix of art and fact.
Our Constitution provides us with the fundamental right to freedom of speech and expression and advertising is well within the ambit of fundamental rights, considering that it is a way to express and reach out to the public at large, be it print or audio visual media.
But with each passing day, we see an increase in the number of misleading ads on various media platforms. In fact, a couple of months back MIB claimed a massive jump in misleading ads on TV over last 3 years.
CNBC-TV18’s Storyboard interviewed a panel of experts Paritosh Joshi, Member of The Board of Advertising Standards Council of India, along with him we also have N Chandramouli, CEO, TRA and Alpana Parida, Managing Director of the Brand Strategist, DY Works to discuss the impact of misleading ads on brands and consumer perception of the brands.