Eveready is reenergizing its business model by focusing on new category to drive its future growth.
Eveready, a Kolkata based company and aims to focus on expanding its offerings in lighting segment which currently accounts for 20 percent of its turnover. The iconic 25-year old campaign “give me red’ will light up its growth strategy in this segment. Around 70 percent of the company’s turnover comes from dry cell batteries, flash lights segment.
CNBC-TV18’s Storyboard team caught up with Anil Bajaj, Senior Vice President – Sales and Marketing, Eveready to find out in more detail about this new segment.