This week on Noticeboard Britannia is going full throttle with their marketing post their 100 years celebration. They are launching two new campaigns that target their most valued consumer-'The Homemaker'.
Marie Gold is looking to evolve its position from becoming fuel for the homemaker to helping fuel homemakers' dreams and aspirations through their 'Britannia Marie, My Start-Up' initiative wherein they call in homemakers to submit their business ideas for a chance to receive Rs 10 lakh to start their own ventures.
The second initiative is called the Britannia YouTube Dessert Carnival which is in partnership with YouTube that brings together some of India's top chefs to create recipes using Britannia biscuits. What are these campaigns let's take a look.