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Brands take diving plunge at Kumbh Mela

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Brands take diving plunge at Kumbh Mela

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Brands are trying various innovative marketing approaches to reach out to their customers. 

Kumbh Mela has always been a platform which marketers look forward to boost visibility for their respective brands. This time as well, brands are trying various innovative marketing approaches to reach out to their customers.  On the cards are digital and mobile activations, apart from hoardings and sampling activities.
In this special report, Storyboard's Ankita Saxena finds out who's doing what at the Ardh Kumbh Mela this year and why it has become vital for brands to be seen at Kumbh.

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