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Automakers blow the horn on safety through new campaigns

Updated : February 09, 2019 12:27 PM IST

An alarming number of people in India die each year due to mishaps on the roads, prompting automakers to shift their communication from product specifications to the safety of their cars and enforcing safe driving habits.

With the government observing the Road Safety Week from February 4th to the 10th, Storyboard's Farah Bookwala Vhora deep dives into new campaigns by automakers such as Nissan, Tata Motors and Hyundai to understand their attempt to drive home the message of road safety.
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