Online grocery startup, Grofers, was built with one mission — minimum effort should lead to maximum convenience."
Co-founded by Albinder Dhindsa and Saurabh Kumar in 2013, the initial idea was to provide speedy deliveries under 90 minutes, making it one of the many startups that emerged in the hyperlocal space in India.
This sector was largely ridding on the rise of internet users who favoured insta-delivery, making it one of the hottest categories amongst investors a couple of years back who were fuelling million dollar funding in this emerging niche sector.
In 2016, Grofers tweaked their business model, they pivoted from being hyperlocal delivery service and started focusing on becoming a full stack logistics player.
Young Turks caught up with the founding team in an attempt to decode the sector, track Grofers journey so far, and find how the team is building an economic moat to sustain competition in the future.