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Startup Street: What happened to Mitron app? Lockdown impact on Milk Mantra and how NASSCOM is combating COVID-19; here're expert views

Updated : June 02, 2020 10:17 PM IST

Mitron app, which was touted as India's the answer to TikTok, has been suspended from Google Play Store. The app, which allowed users to post short videos, gained a lot in the past few weeks and even hit the 5 million download mark in less than a month. So what worked for the app? From what we can tell it was riding on the PM Modi's vocal-for-local call as well as a prevailing anti-China sentiment in the country. But it soon got caught up in a series of controversies.

CNBC-TV18  reached out to Google to get more details about the app's promoters and understand what due diligence the company had done before allowing the app on its play store. Today, Google red-flagged the app and decided to suspend it for violating its 'spam and minimum functionality' policy.

NASSCOM'S COVID-19 taskforce has developed a tech platform to equip states to make faster and more efficient decisions when it comes to addressing the health pandemic. In fact, NASSCOM is also working with the central government to develop such a pandemic response platform. Mugdha Variyar caught up with the NASSCOM task force's Nivruti Rai, who is country head for Intel India, Srikant Velamakanni, CEO at Fractal Analytics as well as Karnataka Health Commissioner Pankaj Pandey to understand how this platform is being used during this health crisis.

India's first VC backed consumer agri-foods brand, Milk Mantra says that it has impacted the lives of over 63,000 farmers and has increased their incomes by 70 percent even during the lockdown. CNBC-TV18’s Shruti Mishra spoke to Srikumar Misra, founder and CEO of Milk Mantra.
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