New e-commerce rules came into effect last week under the Consumer Protection Act and consumers can now expect a much smoother online shopping experience, including having their complaints resolved within a month.
There will be several liabilities on market places as well as inventory e-commerce companies, such as setting up a nodal officer in the country to ensure compliance, appointing grievance redressal officers, and providing proper details, such as the break-up of prices on their platform.
To understand what the new rules mean for consumers and e-commerce players, Startup Street spoke to Ankur Pahwa, Partner at EY India and Nikhil Narendran, Partner at Trilegal.
Also on Startup Street's brand new segment 'Elevator Pitch', watch Shruti Mishra in conversation with Vikram Sharma Co-Founder & CEO of WIFY to understand the road ahead for the company. WIFY or We Install for You, is a company that helps consumers install stuff that they buy online.Watch the video for more