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Startup Street: IFC's Rs 75 crore investment in Endiya Partners & Amazon's Prime Day demand

Updated : August 10, 2020 08:51 PM IST

Seed and early-stage venture capital firm Endiya Partners invests in intellectual property led Indian product startups. It has received a commitment of Rs 75 crore as part of Endiya fund 2. The investment comes from the International Financial Corporation (IFC) which is a member of the World Bank group. Endiya says that the partnership with IFC will provide its portfolio companies with financial and strategic support. To talk more about this fundraise is Sateesh Andra, partner at Endiya Partners is in conversation with Megha Vishwanath.

The government has selected 24 Indian apps under the ‘AatmaNirbhar Bharat App Innovation Challenge' it launched last month to boost domestic apps. The challenge was across several categories such as video-calling, social networking, image scanning and others.

Incidentally, the challenge was launched just days after India banned a number of Chinese apps such like TikTok, SHAREit and CamScanner, which were popular in these very categories.

SaaS player ZOHO, MapmyIndia, Chingari, Koo are among the winners in this challenge, which saw close to 10,000 entries over the past month. Startup Street is in conversation with two of the winners - Mayank Bidwatka of Koo and Rohan Verma of MapmyIndia.

Regardless of the COVID pandemic, Amazon's Prime Day in India saw a huge demand for smartphones, large appliances and apparel, with Chinese brands such as OnePlus and Redmi among the top-selling brands despite the anti-china sentiment. Mugdha Variyar caught up with Amazon India Head Amit Agarwal to talk about these trends.
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