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Startup Street: Google reinforces its billing system

Updated : September 29, 2020 08:54 PM IST

Google has said that it is enforcing its Google Play rules around billing that require all app developers to use its in-app Google Olay billing or payment system. With this move, all android developers will have to use Google's billing system which takes a 30 percent fee from payments.

While the company added that this policy itself is not new, in print has always required developers to use its billing system for in-app purchases of digital goods.

What does that mean? It means that Google will no longer allow android apps to circumvent its billing system and redirect users to the developer’s native website for in-app purchases.

According to Google, "Digital goods like unlocking additional features for a system tool, or buying tokens to power-up a game character, or paying for songs in a karaoke app -- will be required to use Google Play's billing system"

Play's billing system will not be required for apps that sell physical goods like if you book a cab for instance on Ola or Uber, or order Zomato or Swiggy.

The other exception is even paying for a content subscription via the developer's own website. That's allowed for instance how Netflix or Amazon Prime works. This will essentially impact a few apps in the fitness, gaming, entertainment or even the education sector.

To take the discussion forward are Anand Lunia of India Quotient and Siddarth Pai of 3one4 Capital are in conversation with Startup Street.


Access to affordable cooling in many parts of the world has become a necessity and it is clear that the world needs a breakthrough RAC technology, one that is able to meet the booming demand for cooling, without further contributing to climate change.

To deliver this, an international coalition launched the Global Cooling Prize, an innovation competition to spur the development of a super-efficient, climate-friendly and affordable cooling technology. The prize was initiated by Rocky Mountain Institute, the Department of Science & Technology - Government of India and Mission Innovation.

Following the Global Cooling Prize's launch in November 2018, over 2,100 registrations were received and in November 2019, the prize coalition announced 8 finalist teams that were selected to move onto the second phase of the competition - prototype development and testing.

Now founders of 2 finalist teams - Vijay Kumar Lal, Director, S&S Design Startup Solutions and Vijay Mhetar, CTO of Kraton Corporation and Iain Campbell, senior fellow at Rocky Mountain Institute are in conversation with Shruti Mishra.
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