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Startup Street: Alia Bhatt's entrepreneurial journey with Ed-a-Mamma

Updated : December 07, 2020 20:02:40 IST

Actor and investor Alia Bhatt has launched a new apparel brand for children called Ed-a-Mamma . The bootstrap startup caters to children in the age group of 2-14 years. As of now the brand is being run by in-house design, marketing and operation team. Currently available on FirstCry.com, the brand claims to have sold nearly 70 percent of its first season’s collection within 6 weeks of launch.

Alia Bhatt, founder of Ed-a-Mamma talks to CNBC-TV18 about her latest venture.

The influencers today are helping consumers ‘mould’ decisions. Covering the whole spectrum from niche, micro, macro to mega or celebrity influencers and boasting followers in thousands and lakhs, brands have begun to lean heavily on these influencers to promote their cause.

According to market insiders, influencers' earnings in the country across segments have risen by a whopping 200 percent.

To know more about the industry and the road ahead, Startup Street spoke to two YouTubers and Influencers - with 7 million followers across social platforms, Ranveer Allahabadia and with 8.5 million subscribers on digital platforms, Nikunj Lotia.

To know more, watch this video.
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