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Startup Jalsa 2018: Experts decode the art of new age story telling

Updated : January 09, 2019 04:04 PM IST

Startup Jalsa 2018 a two day startup festival in its fourth edition brought in 50 startups from 9 cities to Dharamshala, Himachal Pradesh. A residential conference as the team likes to call it, Startup Jalsa's biggest highlight is its informal format of one on one meetings in khopchas where new generation of entrepreneurs pitch their ideas to leading VCs and investors to be mentored and of course raise funds.

With the average digital consumer spending over two hours per day on their smartphone, coupled with the fall in data rates in India, the content consumption behaviour has evolved and so has the game of creating digital content.

CNBC-TV18's Young Turks speaks to new media startups and homegrown content players and tries to decode the art of new age story telling and whether these entrepreneurs have found the secret formula to go viral on social media.
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