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Lenskart's Peyush Bansal on revolutionising eyewear in India

Updated : December 10, 2019 03:18:58 IST

Peyush Bansal, the CEO and co-founder of Lenskart, has revolutionised the eyewear industry in India. He talks about his journey.

“When the company was incepted, it was incepted with the goal to revolutionise eyewear in India. So the biggest milestone was going to homes to do eye exams. The second biggest milestone was that that wasn’t enough and then a lot of people are shopping in the markets, they want a consumer brands, so let us go open stores so they can touch and feel our frames and we can still ship it from a central facility,” Bansal said.

“Then the next big milestone was saying, this is also not enough. At the end of the day consumer is not buying the channel, they are not buying online, offline or home, they are actually buying a pair of specs. Then the pair of specs needs to be so much better than what they can buy. So we often used to say at Rs 2,000 you should get something which is worth Rs 20,000 in the market. A lot of the industry specialists that come to our facility today actually wonder how we gave all of this for Rs 2,000. That was the biggest milestone,” he added.
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