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Here’s how IPL’s brand value grew to $ 6.3 billion in 2018

Updated : August 11, 2018 17:48:12 IST

IPL has seen its brand value grow to a 6.3 billion dollars in 2018 states Duff & Phelps' latest IPL brand valuation report. On Storyboard we find out what are the reasons for this increase in the brand value.

For more than a decade, the Indian Premier League has kept India's cricket obsessed masses hooked. The shorter T20 format, peppered with the glitter and glamour of Bollywood has seen brand IPL grow in stature despite being marred by controversies over spot-fixing and illegal betting in the past. With the broadcasting and digital rights of IPL being awarded to Star India for a whopping Rs 16,347 crore last year, the IPL has seen its brand value grow to a USD 6.3 billion in 2018 states Duff & Phelps' latest IPL brand valuation report.
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