We are in the French capital to learn about the country’s passion for perfume and have been given rare access behind the scenes of the world’s biggest fragrance and flavorings company, Givaudan. In 2017, the Swiss company dwarfed its competitors with sales worth more than 5 billion dollars.
This is an industry not to be sniffed at. The global fragrance market was valued at more than 50 billion dollars in 2018, and is expected to be worth 72 billion dollars by 2024.
Founded in France more than 250 years ago, Givaudan has evolved over time, acquiring a number of its competitors, but there are some traditions which have stayed the same.
The process of creating a perfume starts with what’s known in the industry as a sketch. The noses will experiment with different ingredients that not only smell great together but also follow the brief from the client. They then write the formula.